The launch of the RECARO Sport C was a comprehensive 360° campaign executed to convey the core message, "The new original," across all media platforms, integrating traditional and digital marketing strategies for maximum reach and engagement.
The pivotal SEMA 2023 release included a dedicated booth with interactive displays. Influencer marketing amplified reach through authentic content, while a robust social media presence unified the message across major platforms increasing reach by 140% and followers by 15%. This multifaceted approach successfully increased brand visibility and product interest, and demonstrated the effectiveness of a well-coordinated, multi-channel strategy.
Client:RECARO Automotive
Tools: Illustrator CC, Photoshop CC, InDesign CC, HubSpot, Facebook, X, LinkedIn, Instagram, Google Analytics, Project, Monday