For the launch of the RECARO Classic Seats, timed perfectly with the 50th anniversary of the collaboration between RECARO Automotive and legendary rally driver Walter Röhrl, a masterfully crafted 360° campaign was executed. This campaign seamlessly blended nostalgic and contemporary elements of product communication to celebrate this milestone.
The campaign’s highlight was a series of print and digital advertisements that juxtaposed historical imagery of Röhrl's iconic moments with modern visuals of the RECARO Classic Seats, emphasizing their timeless appeal and advanced technology. Additionally, exclusive video content featured Röhrl sharing personal anecdotes and his long-standing relationship with RECARO, creating a rich narrative that resonated with both long-time fans and new customers.
A limited-edition brochure, designed with a vintage aesthetic, served as a collector’s item and detailed the heritage and innovation of the Classic Seats. This was complemented by a robust social media strategy, using platforms like Instagram and YouTube to share behind-the-scenes content, interviews, and user-generated posts celebrating the anniversary. The hashtag #RECAROClassic50 unified the campaign across all channels, encouraging widespread engagement and conversation.
The 360° approach ensured that the legacy of RECARO’s partnership with Walter Röhrl was honored while showcasing the Classic Seats' modern features, resulting in a campaign that was both a tribute to the past and a nod to the future.
Client:RECARO Automotive
Tools: Illustrator CC, Photoshop CC, InDesign CC, HubSpot, Facebook, X, LinkedIn, Instagram, Google Analytics, Project, Monday