I created this book for all the employees under the Sachse Construction Enterprise of Companies.
At the Enterprise, they do business a little differently, because at the end of the day, business is personal. People must respect and trust us for business to be successful. Their Core Values express who they are: Do the Right Thing, Do Whatever it Takes, Have Passion and Enthusiasm, and Pursue Excellence by Constantly Raising the Bar.
While their Core Values guide their business, Rayisms are catchy reminders and sayings about our day-today operations. Some address general problems and solutions, while others address situations. Either way, they are an important tool for communication, both internally and externally.
This book explains what their sixteen Rayisms mean, and how to apply them.
Client: Sachse Construction
Tools: Photoshop CC, Illustrator CC