Adient’s visual identity communicates their brand clearly and consistently across all Adient communications and experiences. As a business that focuses on both the bigger picture and the smallest details, Adient needs their imagery to do the same.
With three different styles based on their core personality attributes, Adient’s imagery is designed to flex across different types of communications – from high-level branded content to more technical materials.
Iconography is a large part of Adient’s visual identity. The iconography style aligns with Adient’s personality and echoes the foundational elements of their brands. Adient’s product and user interface icons are characterized by simple, flat art with a thin line style that aligns with our logos and fonts.
I created Adient’s entire Icon Library as well as crafted the Brand Standards that defines it.
Adient Iconography Brand Standards
Client: Adient
Tools: Illustrator CC (icons), InDesign CC (brand standards)