For the launch of the RECARO Classic Seats, timed perfectly with the 50th anniversary of the collaboration between RECARO Automotive and legendary rally driver Walter Röhrl, a masterfully crafted 360° campaign was executed. This campaign seamlessly blended nostalgic and contemporary elements of product communication to celebrate this milestone.
The campaign’s highlight was a series of print and digital advertisements that juxtaposed historical imagery of Röhrl's iconic moments with modern visuals of the RECARO Classic Seats, emphasizing their timeless appeal and advanced technology. Additionally, exclusive video content featured Röhrl sharing personal anecdotes and his long-standing relationship with RECARO, creating a rich narrative that resonated with both long-time fans and new customers.
A limited-edition brochure, designed with a vintage aesthetic, served as a collector’s item and detailed the heritage and innovation of the Classic Seats. This was complemented by a robust social media strategy, using platforms like Instagram and YouTube to share behind-the-scenes content, interviews, and user-generated posts celebrating the anniversary. The hashtag #RECAROClassic50 unified the campaign across all channels, encouraging widespread engagement and conversation.
The 360° approach ensured that the legacy of RECARO’s partnership with Walter Röhrl was honored while showcasing the Classic Seats' modern features, resulting in a campaign that was both a tribute to the past and a nod to the future.
Client:RECARO Automotive
Tools: Illustrator CC, Photoshop CC, InDesign CC, HubSpot, Facebook, X, LinkedIn, Instagram, Google Analytics, Project, Monday
The launch of the RECARO Sport C was a comprehensive 360° campaign executed to convey the core message, "The new original," across all media platforms, integrating traditional and digital marketing strategies for maximum reach and engagement.
The pivotal SEMA 2023 release included a dedicated booth with interactive displays. Influencer marketing amplified reach through authentic content, while a robust social media presence unified the message across major platforms increasing reach by 140% and followers by 15%. This multifaceted approach successfully increased brand visibility and product interest, and demonstrated the effectiveness of a well-coordinated, multi-channel strategy.
Client:RECARO Automotive
Tools: Illustrator CC, Photoshop CC, InDesign CC, HubSpot, Facebook, X, LinkedIn, Instagram, Google Analytics, Project, Monday
Aircraft Interiors Expo (AIX) is the world’s leading event for airlines and the supply chain to source the latest innovations, technologies and products for the cabin interiors, inflight entertainment and passenger comfort industries. The event is held in Hamburg Germany each year.
While working with our German communications team, I created the logo, wall graphics, brochures, and all advertising and marketing materials for the event.
The show ended up being a huge success, and based on analytics of the media and actual event, we increased our overall following across all social media platforms by 5% and reached a total potential audience of 82,232,270.
Client: Adient Aerospace
Tools: Illustrator CC, Photoshop CC, InDesign CC, Salesforce, Facebook, Twitter, LinkedIn, Instagram
Adient Aerospace is focused to provide seating solutions for airlines, aircraft leasing companies and passengers around the world.
The Ascent Seating system is the intelligent seating system created for airlines. I worked with our Adient Aerospace engineers to walk through the best way to graphically communicate the seats features and design.
Client: Adient Aerospace
Tools: Illustrator CC, Photoshop CC, InDesign CC
Adient’s visual identity communicates their brand clearly and consistently across all Adient communications and experiences. As a business that focuses on both the bigger picture and the smallest details, Adient needs their imagery to do the same.
With three different styles based on their core personality attributes, Adient’s imagery is designed to flex across different types of communications – from high-level branded content to more technical materials.
Iconography is a large part of Adient’s visual identity. The iconography style aligns with Adient’s personality and echoes the foundational elements of their brands. Adient’s product and user interface icons are characterized by simple, flat art with a thin line style that aligns with our logos and fonts.
I created Adient’s entire Icon Library as well as crafted the Brand Standards that defines it.
Adient Iconography Brand Standards
Client: Adient
Tools: Illustrator CC (icons), InDesign CC (brand standards)
I created this book for all the employees under the Sachse Construction Enterprise of Companies.
At the Enterprise, they do business a little differently, because at the end of the day, business is personal. People must respect and trust us for business to be successful. Their Core Values express who they are: Do the Right Thing, Do Whatever it Takes, Have Passion and Enthusiasm, and Pursue Excellence by Constantly Raising the Bar.
While their Core Values guide their business, Rayisms are catchy reminders and sayings about our day-today operations. Some address general problems and solutions, while others address situations. Either way, they are an important tool for communication, both internally and externally.
This book explains what their sixteen Rayisms mean, and how to apply them.
Client: Sachse Construction
Tools: Photoshop CC, Illustrator CC
The 67th IAA Commercial Vehicles, under the slogan “Driving tomorrow,” is fully living up to its aspiration of being the world’s most important trade fair for transport, logistics and mobility.
As the graphics head of our German communications team, I created the logo, wall graphics, brochures, and all advertising and marketing materials for the event.
Based on analytics of the media and actual event, we increased our overall following across all social media platforms by 12%.
Client: Adient
Tools: Illustrator CC, Photoshop CC, InDesign CC, Salesforce, Facebook, Twitter, LinkedIn, Instagram
Distinctive Design by Trish is a custom floral design shop that custom tailored to a brides big day.
Trish actually designed my wedding floral accents and we instantly clicked. When she asked me to design her logo, business cards and website a year later, I couldn’t refuse. This was a fun project in bringing to life the fun and quirky side of Trish, without loosing the professional balance.
Client: Distinctive Designs
Tools: Illustrator CC, Photoshop CC, HTML, CSS
LifeSecure has a unique approach to agent incentives. Agents can choose from a wide assortment of rewards from our www.YourLifeSecureRewards.com site.
Each year the Your Choice Rewards Program changes in design and rules and I get to come up with the design and concepts for roll-out.
Each roll-out features a change in the rewards site design, an email blast, a letter sized flyer and possibly a mailer.
Since we like this to be a creative program that engages Agents to sell our products and ultimately gain points that they can spend on our site like cash, we have no major design rules except that there must be a recurring theme and Zelly™ must be involved.
Client: www.YourLifeSecureRewards.com
Tools: HTML+CSS, Photoshop, Illustrator, Flash
